Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metroiareas it’s scouting for potential locations for CB2. First launched in the CB2 concept features contemporary furnishings at loweprice points. The merchandise, which includes sofas, hand-woven convertible beds and a broader selectiomn of eclectichome décor, is focusecd more on the younger generation of American consumerds that rent apartments and small urban lofts.
Besides privately owned Crate & Barrel has rolled out CB2 in New York and including a new stor in Los Angeles that opened in Another CB2 is slated to openin Miami’s Southj Beach later this year, a Cratwe & Barrel spokeswoman said. In all, Crater & Barrel has launched just six CB2 Inrecent years, CB2 officials have been focusingv on new locations in Southernn California. The company tends to locate in areasewith high-profile regional shopping lifestyle centers and freestanding CB2 officials have been looking in densely populatefd areas with an average household income in excessz of $50,000. Its prototype store is about 12,000 square feet.
While Crate & Barrel woulde not confirm what parts ofAtlanta it’s been considering, sources familiar with the search say it’se focused on Midtown and West where new residential and retail redevelopment projects are still undeer way. In Midtown, Daniel Corp. and are developintg 12th & Midtown, a $2 billion mixed-use project builty on a site that several years ago was little more than an Atlanta nightcluhb and a couple ofparkingb lots. Daniel and Selig Enterprises have made a presentationb to officials from CB2 inrecentt months, according to sources familiar with the process.
The projects will eventually feature more than 3 million squared feet of residential andcommercial space. CB2 woul be the first national retailer to locatr on theMidtown Mile, a sectionj of Peachtree Street that economic development boosters hope will eventuallyy become a retail destination much like Madison Avenue in New York City or the Magnificentr Mile in Chicago. Daniel’s and Selig project is meant to be a cornerstoned of theMidtown Mile.
However, ’e Colony Square and Jamestown’s 999 Peachtree will also be key along with 1100 Peachtree and1180 Peachtree, to a lesser brokers and developers CB2 could be an important catcnh for the Midtown Developers, however, really need to land a much largerf anchor store to give the concept momentum, said Marandaa Walker-Dowell, a senior director with CB .’ s retail services group. Barney’s, which has a co-op store in Buckhead’ s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchor store to start creatingv that critical mass of retail,” Walker-Dowelpl said.