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Terms of the deal were not Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automatiob to thebuying process. The two companiesd tested the system, using Admira with the NBC Local Mediwa group in March to buy and sell locao television ads inLos "Our initial test of the system in L.A. is off to a grear start. Admira provides us with the potential to help attracyt an entirely new segmentf of advertisers to the local particularly small and midsize businesses that mighft not otherwise be able to buy locao televisionstation advertising, which is a huge leap forward.
" Frank president of platform development and commercial operations for NBC Local Media, said in a The full partnership is set to begin in the fall. The two giantxs are more known through their linkthrough
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