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According to the its customer-retention technology identifies customers byloan amount, loan-to-valuee ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significantg portion of overall origination volume, our lender network has expresse d a desire to capture and retain currentg mortgage customers,” says Bob Harris, presideny of the LendingTree Exchange. “As part of the LendingTrer network, banks and lenders that use ournew customer-retentiomn initiative will be able to significantly impact the ratiio of overall mortgage portfolio retained, just as effectively as they can attractt new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lending and real estate company. Tree.com’s principle businesses are which matches potential mortgage borrowersto lenders, and RealEstate.com, which works with individuals seeking homew and real estate LendingTree says it has facilitated more than 25 milliom requests for loans online and $185 billion in closecd loan transactions.
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