Coupons for your customers - Minneapolis / St. Paul Business Journal:

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Alfredo’s is located just a couplw of minutes frommy house. My wife and I go thered frequently — a few times a This way we don’t have to stay out too We can be back in time to relaxs and read poetry toeach other. The staff is but not too friendly. None of them sit in the bootbh with us when they takeour order. They’rse not wearing bling. They’re not chirpy or They don’t address me by firsrt name. They appear to have recently bathed. The food is Fresh. Straightforward. Burgers. Steaks. Salads. Pasta. And always consistent. And the pricews are reasonable.
No $30 steak the size of a bagep that sits lonely on a plate without even a potato to keep it No $15 glasses of wine that clearly came from a box undee the bar. No $4 cups of Maxwelkl House coffee servedin 4-ounce daintyu cups. Like I said … reasonable. But it’ds the coupons. That’s what makex a difference. All the stuff above is reallg great. But Alfredo’s keeps us comingv back with coupons. Because he’s got a different approach to coupons. His approach is reward your customers first. Duh.
This isn’r some kind of a Pizza Hut offer, wherw you buy 87 pizzas and on your next order you get free And it’s not one of thosew buy-one-get-one free deals that are mailed by These are all marketing gimmicks to attract new businesw from new customers. Alfredo’s goal is to continue bringing in businesx from hisexisting customers. A coupld of times a year he gives out couponzs onlyto customers. It’s like … like he appreciates us or something. I find this concept so refreshing, so unnerving, that I get chills just writingfabout it.
So a customer eats at Alfredo’es and after they pay they geta $10 coupoh personally made out to them for the next That’s all. Simple. Alfredo is sayinhg “thanks for eating at my restaurant. We reallyg appreciate you. We really want you to come Here’s 10 bucks off your next meal.” Refreshing. Sure, we take the $10 off. But knowing we’re getting a gift, we ordert another glass of that fancy wine that comes out of a real instead ofa box. Or a dessert. You the ones with the flamingv liqueur and all that kindof stuff. Alfredo’s cost is Our overall check still winds up beingb close to whatit would’ve been withougt the coupon.
But the 10 bucks keepa us coming back. We appreciate being appreciated. Alfredok is a great penny pincher. He’s not afraid to give stuff away to the peoplee that are truly payinghis bills. His loyaol customers. We appreciate the offer and in turn give it rightg backto him. Why is it that everyg deal, every offer, ever coupon, has to be part of some marketingb gimmick to attractnew customers? What if we showe our existing customers how much we appreciatee them? Maybe they would keep cominbg back and buying more. And maybe they’ d be telling their friends about us, too.