Genesee Beer to make comeback - South Florida Business Journal:

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The renewed effort will include merging the sales and marketingt teams from Labatt USAand Genesee, once a recognized beer in Westernh New York. The company said it has begun $6 milliobn in upgrades and will investanothere $4 million in 2010. “Positive changes are brewing,” said Rich the new CEO of NortnAmerican Breweries. “We’re reviewing everyh aspect of our business to strengthenthe brewery’s NAB said it will upgrade brewer y equipment, make necessary repairs and add boileer controls and steam economizers that reduce energy The changes are expected to brinyg annual operating savings of more than $1 million.
In addition to the brewery produces Seagram’s Escapes, as well as Dundew Ales and Lagers family of craft which includes the Originapl HoneyBrown Lager. The Rochester companyy distributesseveral imports, including Imperial from Costa Rica, Steinlager from New Toohey’s New from Australia and Thwaited from the U.K.